
To limit the creation of urban heat islands, white roofs have become increasingly popular and are the subject of much media attention. Praised by some and questioned by others, there is much debate about the real benefits of white roofs. Here is a summary of the information reported by the two main parties involved.
White Roofs
White roofs according to Association des maîtres couvreurs du Québec (AMCQ)
According to the AMCQ, white roofs are not linked to the decreasing presence of heat islands. In fact, they appear to have the unfortunate consequence of increasing heating costs. The rationale behind this statement is that in a cold climate, such as the one experienced in Quebec, a white roof forces you to start heating much earlier in the fall and for an extended period of time in the spring.
While for some, the motive behind a white roof is to benefit from high energy efficiency, this can also be a letdown. The AMCQ argues that prioritizing good attic insulation is a far better idea, as 30% of the heat is lost through the attic.
Additional drawbacks include the possibility of a white roof soiling over time, to the point of turning gray. As a result, it would lose 30 to 60% of its solar reflectance index. According to an article published on the CORPIQ website, Michel Paré, director of development at AMCQ, stated: "We're talking about a maximum five-year capacity to absorb the sun's rays. After that, we observe the same reflective results as with a grey roof (...)”.
Hence, the questionability of a white roof’s potential to limit heat accumulation. Following this statement, the AMCQ also tried to mitigate the adverse perception of asphalt roofs coated with gravel in relation to the formation of heat islands. As a matter of fact, their heat mass has been proven not sufficient enough to generate heat for more than an hour after sunset.

Photo: Flickr Walmart
Can White Roofs Not Be Cleaned?
Naturally, the next logical thought process is to think about cleaning the roof covering. However, the problem with this is that it can be a risky venture with most of the materials typically used in white roofs. After all, elastomeric membranes degrade over time, and their coating will be affected when cleaned. Furthermore, pure white membranes are solely obtained at an extra cost.
Although white PVC or thermoplastic membranes are easier to clean, they will nonetheless lose their colour with time. Note that cleaning these materials will require professional expertise and represent an additional expense. And, the costs can be considerable as well as the fact that the overall practice can have a negative impact on the environment.
EcoHome: Insight Regarding White Roofs
However, EcoHome supports AMCQ's position regarding heating costs being higher during the fall but still recognizes that white roofs allow for a more comfortable temperature to be maintained in the summer as well as reduce air conditioning costs.
The association also states that membranes used to manufacture white roofs are much thinner than asphalt roofs, which minimizes their environmental impact.
Emmanuel Cosgrove, director of the association, concurs with the AMCQ on the consequences of white roof coverings soiling easily. He also maintains that white membranes will soil within two years to the point that their solar reflectance will be greatly affected.
Despite the conflicting concerns outlined in this article, if you are interested in having a white roof installed, do not hesitate to contact a contractor who specializes in roofing membranes. They will have the expertise and knowledge to provide you with alternative perspectives on the matter.
Are you looking for more information about roofing? Check out our Roof Renovation Guide.
Cover photo: Flickr
Get 3 renovation quotes for your roofing project
RenoQuotes.com will put you in contact with 3 reliable contractors for your roofing renovation project. Fill in the form on our homepage (it only takes a few minutes), and you will receive quotes from trusted professionals.
Dial 1-844 828-1588 to speak with one of our customer service representatives.
Looking for something else?
Related articles
The latest industry news, interviews, technologies, and resources.

Editorial Team
•04 Nov 2025
Sheet metal roofing is a durable and long-lasting material that offers excellent protection for your home, no matter how young or old of a structure! Of course, a sheet metal roof isn’t for everyone. This unique aesthetic choice may only suit some, and as with any roofing material, there are pros and cons to owning and taking care of sheet metal.

Editorial Team
•02 Apr 2026
A build-up of water around the perimeter of your foundation is never good news. It can actually have disastrous consequences: water leaks, foundation deterioration, increased humidity, and mould growth in the basement.

Cynthia Pigeon
•24 Apr 2026
Are you envisioning transforming your outdoor space into a haven of relaxation and beauty? Whether you're already the proud owner of a house boasting a patio, greenhouse, pergola, or veranda, or you're contemplating adding these features to your property, the choice of roofing material is crucial.

Editorial Team
•05 Nov 2024
Since September 25, 2008, the Régie du bâtiment du Québec (RBQ) licence bond is mandatory for all contractors. A licence bond is a financial guarantee acquired by contractors, holding them accountable for the commitments made to paying customers.

Editorial Team
•02 Dec 2024
Dreaming of a cozy, fireside corner for the winter, but one without the drawbacks of fuel oil or wood? Electric fireplaces have made your dream a reality. Normand Hamel, Poêles et Foyers Rosemont, gave us a snapshot into his thoughts on the matter: